Usability 101, Part 1
What Users Do On The Web
Web Facts Of Life: Discerning The Users Mind
- We don’t read pages we scan them
- We don’t make optimal choices
“Satisficing” – our choices we make are sufficient and satisfying - We don’t figure things out, we muddle through
Used with permission, taken from Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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